Job summary
This is an exciting opportunity for a communications professional
specialising in creative campaigns with a pro-active and can-do attitude,
creative ideas and solid experience working within communications and
marketing teams to support the work of the ICB.
Main duties of the job
This role offers an excellent opportunity to gain experience across multiple stakeholders in the North East and North Cumbria, and to drive forward creative ideas on how we best communicate with multiple stakeholders. This is also a chance to join an innovate, fast-paced and friendly communications team.You will work closely with the ICB's head of PR and the wider communications team, as well as a wide range of partners internally and externally, to develop and deliver public facing behavioural change campaigns to the public that are vital for patient awareness of access to services and will enable the ICB to deliver the best use of digital technologies including the provision podcasts, videos and blogs across a range of web and digital platforms, keeping pace with new digital tools, trends and technology.
About us
For more information contact [email protected]
For a full job description and person specification, please see the
attached document
Job description
Job responsibilities
The post holder will be a key member of the communications
directorate and will support the development and implementation of campaign and
communication strategies for the ICB.
The post holder will report directly to Public
Relations Manager for all ICB communications and engagement matters.
The post holder will have a key role in
delivering the vision and objectives of the ICB:
To ensure that the highest quality integrated
care is provided, in the most efficient and sustainable way, by the most
appropriate professional to meet the needs our population.
The four strategic objectives that support the
achievement of the vision are to:
1. Ensure
that the ICB makes best use of all available resources
2. Ensure
the delivery of safe, high quality services that deliver the best outcomes
3. Create
joined up pathways within and across organisations to deliver seamless care
4. Deliver
clinically led health services that are focused on individual and wider
population needs and based on evidence
The post holder will support the Strategic Head
of Communications with the development of communications and engagement
strategies to ensure that the ICB meets its statutory obligations under
sections 242 and 244 of the NHS Act 2006.
The post holder will lead the implementation of
communication and engagement/involvement plans and related activities, ensuring
that the ICB is meeting national standards and best practice relating to
patient and public involvement, and that feedback is shared so that it can be
used to inform commissioning decisions and result in improvements to patient
care.
The post holder will build on existing joint
working with partner organisations on patient and public involvement and
initiate new opportunities where there are gaps.
The post-holder will provide advice and support
to other ICB employees to ensure it carries out all of its duties effectively,
including its statutory requirements on the duties to involve and consult
(sections 242 and 244 of the NHS Act 2006).
Person Specification
Experience
Essential
- Significant experience in a large, complex organisation using a wide range of engagement techniques at corporate and local levels
- Proven track record of developing and implementing effective engagement and communications plans and tracking and managing project delivery and evaluation
- Partnership working building effective partnerships with different groups (internal & external) and partner agencies/organisations.
- Developing policies relating to communications and engagement
- Experience of working in an NHS environment
- Experience of working with service users, patients, carers and public seeking involvement to strategy and service development
- Experience of planning and delivering communications and engagement/involvement plans including formal consultations
- Experience of organising/managing large scale events
- Educated to Masters degree level or equivalent experience
- Significant experience in a large, complex organisation using a wide range of engagement techniques at corporate and local levels
- Proven track record of developing and implementing effective engagement and communications plans and tracking and managing project delivery and evaluation
- Partnership working building effective partnerships with different groups (internal & external) and partner agencies/organisations.
- Developing policies relating to communications and engagement
- Experience of working in an NHS environment
- Experience of working with service users, patients, carers and public seeking involvement to strategy and service development
- Experience of planning and delivering communications and engagement/involvement plans including formal consultations
- Experience of organising/managing large scale events
- Experience of identifying and building relationships with key stakeholder groups in the voluntary and community sector
- Experience of working with local authorities, Health and Wellbeing Boards, Healthwatch and overview and scrutiny committees
- Experience of developing and managing relationships with stakeholders to ensure a high level of satisfaction
- Experience in media relations, marketing and broader communications issues.
- Experience in the use of social media
- Evidence of additional personal or professional development
- Specialist knowledge of communications and involvement/engagement, scrutiny and partnership legislation and policy as related to the role of the ICB
- An excellent working knowledge and understanding of the strategies and methodologies for achieving effective communications and involvement and engagement with staff, local partner agencies and public
- Good understanding of a wide range of communication and engagement techniques including social media, internet, focus groups, public meetings.
- Understanding the communications function and its relationship with engagement/involvement
Desirable
Skills
Essential
- Highly developed interpersonal skills, including persuading and influencing skills
- Ability to translate complex information into Plain English and deliver appropriately to key audiences.
- Influencing at all levels of an organisation and external stakeholders to adopt new ways of working and to engage.
- High level of IT competency including Microsoft Office
- Ability to concentrate under pressure in very busy office.
- Excellent communication and presentation skills
- Excellent organisational skills
- Ability to work with staff in a variety of organisations from a wide range of backgrounds
- Able to produce detailed reports, presentations and spreadsheets using MS Office or similar software
- Ability to work on a number of interlinked projects at one time
- Ability to work to tight deadlines and under pressure
Desirable
- Influencing clinicians, senior managers and healthcare professionals
- Working with politicians
- Communicating and engaging stakeholders in change
- An appreciation and understanding of issues facing the NHS at national level
Working conditions
Essential
- Ability to travel independently to meet the requirements of the post
Qualifications
Essential
- Educated to Masters degree level or equivalent experience
Employer details
Employer name
North East & North Cumbria ICB
Address
Pemberton House
Colima Avenue
Sunderland
SR5 3XB