Job summary
We have a brilliant opportunity for a creative, organised and initiative-taking person to join our team and be the lead for developing and delivering highly effective communications campaigns, as well as playing a significant role in the running of our communications service.
This is a new role and we are looking for someone with a passion for outstanding communications to grab it by the horns and make their mark!
Main duties of the job
The role of Senior Campaigns and Communications Advisor sits within the communications part of our wider team and for reporting purposes is responsible to our Stakeholder and Media Engagement Specialist.
You will be required to work closely with other members of the wider team to ensure awareness and to inform effective communications planning.
Similarly, you will have a crucial role in helping to bring together communications leads in BSW Together (integrated care system) organisations, helping to develop and deliver insights-driven campaigns that provide patient-facing information and encourage positive, healthy behaviour changes.
You will also play an integral role in the running of the BSW ICB communications service including providing best practice guidance, copy-writing, media handling and support for crisis communications handling.
About us
If you are offered employment with us, you will have the opportunity to join a friendly, quality focused and dynamic team that is supportive and cares about your working experience and your wellbeing.
BSW ICB have adopted agile working so this means that you would predominately be working from home but may be requested to work in any one of the ICB's office bases across BaNES, Swindon and Wiltshire. You will also have a contractual base within the BSW ICB office where your team is based.
Benefits BSW ICB offer include:
- NHS Pension Scheme.
- Generous NHS annual leave entitlements commencing at 27 days per year rising to 33 days per year, pro rata, plus bank holidays.
- Flexible working.
- Modern IT equipment and an in-house IT help facility.
- Colleague wellbeing support through a Staff Support Service and a wealth of wellbeing guidance and offers.
- Colleague engagement forums and events.
- Financial wellbeing guidance and benefits (including NHS staff offers, health service discounts, cycle scheme, car lease scheme, money helper service).
- Opportunities for learning through training and continuous development.
- Opportunity to buy additional annual leave.
Job description
Job responsibilities
Manage an effective communications and engagement campaigns calendar and forward plan of content for the communications team (in partnership with other team members) that supports the team to plan its work programme effectively including participation in regional and national NHS announcements and campaigns.
Evaluate our communications campaigns and compile reports which describe the impact of our work and include communications metrics, to drive continuous improvement in the delivery of our communications.
Support the external communications activity with proactive and reactive media work where required.
Collaborate with colleagues within the wider Communications and Engagement Team as well as with our system partners across the campaign lifecycle to leverage insight, channel expertise and resources.
Provide clear campaigns briefings and specialist advice and guidance to senior colleagues.
Provide communications support during a major incident or crisis.
Work with the digital engagement officer to provide relevant and engaging content and materials for the ICB/ICS websites, social media and other internal and external communications channels.
Person Specification
Knowledge, Training and Experience
Essential
- Educated to degree level in relevant subject or equivalent level of experience of working at a similar level in specialist area
- Further training or significant experience in project management, financial management or supporting change management processes
- Experience and understanding of evaluating and measuring the performance of health services.
- Experience in communications and stakeholder management
Communication skills
Essential
- Clear communicator with excellent writing, report writing and presentation skills; capable of constructing and delivering clear ideas and concepts concisely and accurately for diverse audiences
- Evidence of success in efficient and effective project and programme management
- Skills for communication on complex matters and difficult situations, requiring persuasion and influence.
- Skills for nurturing key relationships and maintaining networks
Analytical
Essential
- Ability to analyse and interpret information, pre-empt and evaluate issues, and recommend and appropriate course of action to address the issues
- Problem solving skills and ability to respond to sudden unexpected demands
- Strategic thinking - ability to anticipate
- Attention to detail combined with the ability to extract key messages from complex analysis Independent thinker with demonstrated good judgement, problem-solving and analytical skills
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details
Employer name
NHS Bath and North East Somerset, Swindon and Wiltshire ICB
Address
Jenner House
Langley Park
Chippenham
SN15 1GG