Job summary
Digital Communications Specialist
Grade: Band 6 Full time: 37.5 hrs
Contract: Fixed-term, 12-month maternity leave cover
Location: Hybrid working, (base in Wellington, Telford)
Do you want to join a dynamic values-led team and create engaging content to improve the lives of local communities?
Are you passionate, enthusiastic and enjoy working in a fast paced, busy environment?
NHS Shropshire, Telford and Wrekin Integrated Care Board (ICB) are looking for a talented and energetic digital communications specialist to join our communications and engagement team.
The successful candidate will be critical in supporting the development and implementation of a strategy to enhance our internal and external digital communication functions to meet the needs of our health and care system.
The role would be ideal for an experienced digital communications professional who feels confident working on multiple projects with an understanding of the health and care sector.
Main duties of the job
The post holder will need to have strong project management skills and proven experience of delivering digital projects. They will havestrong writing skills, good knowledge of digital media and e-marketing channels, analytics and search optimisation (SEO) techniques, along with graphic design and video editing skills.
The post holder willneed to be experienced in and passionate about engaging audiences through video, podcasts, graphics, photography, written copy and animation. They will also have the technical graphic design skills to create digital assets and the ability to translate complex information into compelling and engaging writing, images and stories for a wide range of stakeholders.
The post holder also needs to embody the NHS values, demonstrating real commitment to wanting to improve the way we deliver services for our population. We are looking for a dynamic, motivated individual who is a self-starter, able to adapt to new strategies, ideas and ways of working.
About us
As well as being highly organised, you will be a strong team player, confident in making decisions autonomously and have experience working with stakeholders at all levels across the different organisations and health and care systems.
The successful candidate will work on behalf of NHS Shropshire, Telford and Wrekin (also known as the Integrated Care Board (ICB)) and as part of the Integrated Care System (ICS).
As a dynamic and hardworking group of individuals, the Communications and Engagement team will provide a supportive environment in which to learn and develop with opportunity to further your skills and career within an exciting and evolving environment. Being part of the NHS also brings a range of benefits including flexible and agile working arrangements, access to training schemes, pension scheme and generous annual leave allowance.
The ICS enables NHS organisations to work in partnership with local authorities and other partners to take collective responsibility for managing resources, delivering NHS care, and improving the health of the population they serve. To find out more, please visit: www.shropshiretelfordandwrekin.nhs.uk.
Job description
Job responsibilities
As Senior Digital Communications Officer, you will support the Communications and Engagement Team to deliver compelling content and create marketing and communication campaigns using digital, predominately, as well as traditional media.
You will help to promote NHS Shropshire, Telford and Wrekin within the county, enhance and uphold its reputation and increase patient and stakeholder engagement.
The main responsibilities will include:
Being the first point of call for digital communications expertise, advice and support for a range of internal stakeholders and partners.
Acting as a specialist for digital, social media, video production and graphic design.
Developing, implementing and evaluating a strategy for developing digital communications functions with the support of the Communications and Engagement Team.
Ensuring all digital communications activity is developed in line with best practice and meets the latest requirements set out in the Digital Accessibility Standards.
Sourcing and developing strong written content for websites, intranet and social media channels, as well as other external channels.
Preparing business cases for new digital applications and platforms to enhance digital capability.
Monitoring, evaluating and reporting on the effectiveness of NHS Shropshire, Telford and Wrekins digital and social media channels.
Monitoring and continually auditing digital content to ensure it is relevant, up-to-date and consistent with corporate identity.
For further details please see the Job Description and Person Specification.
We value and promote diversity and are committed to equality of opportunity for all and appointments made on merit. We particularly welcome applications from people who are from groups which are underrepresented in the NHS and wider society, and we are a Disability Confident Employer.
If you would like an informal conversation about the position please contact Harriet Hopkins, Communications and Engagement Lead, at: [email protected].
The closing date for applications is Thursday 4 July 2024 at midnight, interviews are looking to be held from Wednesday 10 July 2024 (this date may vary dependent on the number of applications).
Person Specification
Education and Qualifications
Essential
- Educated to degree level or equivalent professional qualification
- Evidence of continuous professional development
- Member of the CIPR or CIM
Experience
Essential
- Relevant PR or digital communications experience.
- Significant experience of web design development including the management and maintenance of website and intranets
- Significant experience of digital production including graphics, film, illustration and other content.
- Experience of planning social media campaigns
- Experience of working in a busy communications team environment
- Experience of creating and delivery communications campaigns
- Experience of social media channel management and development
- Experience of working with web platforms such as WordPress
- Experience of the development and delivery of digital communications plans and strategies
Knowledge and Understanding
Essential
- Strong Knowledge of web and online collaboration platforms, developments and trends
- Excellent knowledge of video production techniques, graphic design and other methods for creating content
- Strong understand of the principles of highquality storytelling and the production of copy
- In-depth knowledge of social media channels
- Knowledge of the wider health and care community with demonstrable understanding of NHS structures and current NHS issues and priorities
Desirable
Skills
Essential
- Ability to use appropriate software to create digital content and tell powerful stories in simple and inspiring ways
- Advanced IT and key boarding skills
- Project management skills
- Ability to write strong content for online consumption including different content in different styles for different audience
- Ability to produce, edit and proof-read documents, with sound command of grammar, spelling and punctuation
- Excellent organisational skills, especially the ability to coordinate and prioritise several tasks to meet deadlines and targets under pressure
Personal Attributes
Essential
- Excellent interpersonal skills in order to build relationships at all levels of the organisation and with external contacts
- Confident and measured in pressured work environment
- Discreet and respectful of confidentiality and dignity to others
- Team player who can also work on own initiative
- Sociable networker to foster trust and working relationships
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website .
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants .
Employer details
Employer name
NHS Shropshire, Telford and Wrekin Integrated Care Board
Address
NHS Shropshire, Telford and Wrekin ICB,
Wellington Civic Offices
Wellington
TF1 1LX