Job summary
We have an exciting opportunity for an experienced Head of Communications and
Engagement to provide
specialist management and writing skills to the Care Groups Communications and
Engagement function. This post plays a fundamental role to the effectiveness of
the Communications and Engagement function, managing both internal, external,
stakeholder and corporate communications.
We reserve the right to close this vacancy early if we receive sufficient applications for the role.
Main duties of the job
The successful candidate will be the chief copywriter within the
Communications and Engagement team. They will ensure that the requirements and
voice of our different audiences and stakeholders is reflected in our various
communications channels.
Some other responsibilities involve creating and developing high
quality, long term strategic communications plans and providing overall
editorial responsibility for communications outputs, ensuring proper content,
tone, brevity and consistency.
They will be responsible for delivering the teams internal and
external communications and engagement channels, including, but not limited to,
all primary care and workforce bulletins, and ensuring regular consistent
generation of good news stories and content about the Care Group for our public
facing communications channels, such as our resident newsletters, website news
pages, various social media channels.
About us
Tower Hamlets GP Care Group (The Care Group) was incorporated as a community interest company limited by shares in September 2014. Every general practice in Tower Hamlets owns one share of £1. The Care Group was formed to manage borough level contracts on behalf of the practices, deliver primary care led services and support general practices, and to be the provider voice of primary care in the wider health and social care system.
Read up more about Tower Hamlets GP Care Group here - https://www.gpcaregroup.org/
The Care Group is also a member of Tower Hamlets Together, a place-based integrated partnership, which includes Bart's Health, East London NHS Foundation Trust, the London Borough of Tower Hamlets and the Council for Voluntary Services.
Click here to know more about Tower Hamlets Together partnership - https://www.towerhamletstogether.com/
The key priorities for the Care Group are:
- Innovation and support for primary care
- Being a great place to work
- Integrating primary and community care
- Providing of high-quality cost-effective care to local people
- Influencing improvements in health outcomes
Job description
Job responsibilities
Main duties and responsibilities
Internal communications
- Leading the teams operational
communications function, keeping the workforce, across our two boroughs,
abreast of important information relating to the day-to-day running of the Care
Group.
- Formulate high quality, long term
strategic communications plans and provide overall editorial responsibility for
communications ensuring proper content, tone, brevity and consistency.
- Responsible for delivering the teams
internal communications and engagement channels, including, but not limited to,
all primary care and workforce bulletins, and all staff briefings.
- Manage the teams support of Care
Group-wide internal strategic communications activities and campaigns, such as
Human Resources workforce wellbeing initiatives and the organisations efforts
toward Equality, Diversity and Inclusion.
External communications
- Responsible for ensuring the regularly
consistent generation of good news stories and content about the Care Group for
our public facing communications channels, such as our resident newsletters,
website news pages, various social media channels.
- Create marketing materials and other
products to promote and celebrate the work of the organisation.
Engagement
- Develop engagement plans to support
Comms projects, services and initiatives. Support with Care Group-wide events
and support as required.
Other duties and responsibilities
Copy writing.
- Be the chief copywriter within the
Communications team. Ensure that the distinctive voice of our different
audiences and stakeholders is reflected in our various communications channels.
Media and campaigns
- Liaise with colleagues to produce media
statements in response to specific issues, set up interviews with and brief
appropriate staff and oversee filming on site.
- Identify and establish good working
relations with local press contacts to enhance the Care Groups reputation,
ensuring media enquiries are managed promptly and professionally, developing
stories and promoting case studies to support this.
- Use analysis tools to evaluate the
effectiveness of media campaigns, creating reports for our Executive team.
Management responsibilities
- Takes a leadership role in planning and
delivering the work of the communications team and the line management of
Communications roles.
Person Specification
Skills, Knowledge and Abilities
Essential
- Ability to prepare and produce concise, yet insightful communications for dissemination to senior stakeholders and a broad range of stakeholders as required.
- Ability to analyse and interpret very complex issues where material is conflicting and drawn from multiple sources and where there is a need to interpret and draw comparisons.
Qualifications
Essential
- Educated to Masters level or equivalent level of experience of working at a senior level in specialist area.
Experience
Essential
- Applications must have previous Head of Communications (and Engagement) experience or senior Communications Manager experience.
- Devising and executing successful communications and marketing strategies and plans.
- Copy writing for variety of communication channels including press releases, newsletters and website.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details
Employer name
Tower Hamlets GP Care Group
Address
Island Health
145 East Ferry Road
London
E14 3BQ